With almost 500 unicorns on the market that have hit $1 billion, it’s easy enough to get into the cognitive bias and start underestimating the statistics. Forbes states that 90% of startups fail. Our experts in software development have thought of crucial steps and some tips on how to maximize your chances for success with simultaneously minimizing costs for the development of your application. Taking into consideration that more than 70% of new entrepreneurs use personal funds for the development, marketing, and launch of the new product, we believe these recommendations will help you to save your money.1. The business analysis goes first
According to the CB Insights survey, 42% of startup failures are caused by a poor analysis of the customers’ requirements, and the misunderstanding of the marketing needs for the product. Before you even start thinking about the technical specialists you will need for your application, find answers to these questions:- Who is your target audience?
- What is your planned share of the market?
- Who are your main competitors?